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Yamaha Tops Australian Marine Market Searches Ahead of Summer

Analyzing the Shifts in Australia's Marine Brand Preferences

The information on this website is general in nature and does not take into account your objectives, financial situation, or needs. Consider seeking personal advice from a licensed adviser before acting on any information.

As Australia gears up for the summer season, Yamaha has solidified its position as the most-searched marine brand in the country.

According to Retain Media's Q3 2025 Marine Market Brand Consideration Report, Yamaha holds an 8.4% share of search queries, maintaining its lead from the previous quarter.

Sea-Doo has experienced a resurgence, climbing to second place with a 7.6% share. This marks a 5.5% increase from the previous quarter, indicating a renewed interest in personal watercraft as Australians prepare for summer activities.

Mercury Marine holds the third position with a 6.3% share, reflecting a stable presence in the market. The overall data suggests that both operators and consumers are settling into more predictable patterns as the prime boating season approaches.

For potential jet ski buyers, these trends highlight the importance of brand reputation and consumer interest. Understanding market dynamics can aid in making informed decisions about financing options and selecting the right personal watercraft to suit individual needs.

Published:Saturday, 13th Dec 2025
Source: Paige Estritori

Please Note: If this information affects you, seek advice from a licensed professional.

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Finance News

Australia Partners with Japan's Mitsubishi for $6.5 Billion Warship Fleet

22 Jan 2026: Paige Estritori

In a landmark decision, Australia has awarded a AU$10 billion (US$6.5 billion) contract to Japan's Mitsubishi Heavy Industries for the construction of 11 Mogami-class frigates. This agreement signifies the most substantial defense industry collaboration between the two nations to date. - read more

Marsh Secures Role in Australian Navy's Maritime Insurance Program

22 Jan 2026: Paige Estritori

Global insurance broker Marsh has been appointed by the Australian government to oversee the insurance and risk advisory components of the Royal Australian Navy's Maritime Insurance Program (MIP). This program is integral to the nation's extensive naval fleet expansion and infrastructure development initiatives. - read more

GT Insurance Provides Flexible Solutions Amid Trade Uncertainties

22 Jan 2026: Paige Estritori

In response to recent shifts in global trade dynamics, GT Insurance is reaffirming its commitment to supporting Australian marine clients navigating these challenges. The imposition of US tariffs-25% on Australian steel and aluminium, and 10% on other exported goods-has introduced new uncertainties for local exporters, particularly in sectors like beef and bulk freight. These tariffs, effective from April 5, 2025, have prompted concerns about declining export volumes and reduced freight margins. - read more

LMG's Asset Finance Exchange Hits $80 Million Milestone in First Year

14 Jan 2026: Paige Estritori

In a remarkable demonstration of Australia's thriving asset finance sector, Loan Market Group's Asset Finance Exchange (AFX) has reported approximately $80 million in settlements within its inaugural year. This achievement underscores the platform's effectiveness in connecting brokers and asset finance specialists, thereby streamlining the financing process for clients. - read more

AMMF Partners with AFG to Enhance Asset Finance Offerings

14 Jan 2026: Paige Estritori

Australian Motorcycle & Marine Finance (AMMF) has joined the Australian Finance Group (AFG) panel, marking a significant expansion in asset finance options available to Australian brokers and their clients. This partnership is set to provide more tailored financing solutions for individuals interested in acquiring motorcycles, marine products, and related accessories. - read more

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Yamaha Tops Australian Marine Market Searches Ahead of Summer

Analyzing the Shifts in Australia's Marine Brand Preferences

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